In the competitive world of international student recruitment marketing, creating meaningful engagement is key to building lasting connections. Swiss Education Group (SEG), a leading hospitality education provider, faced a challenge—keeping offer-holding students engaged while ensuring accurate deliveries of their onboarding materials. That’s where Hue Marcom’s expertise in custom university welcome kits and global logistics for printed materials came into play.
SEG wanted a personalized way to connect with their accepted students, making them feel excited and valued before they even arrived on campus. They needed a memorable branding experience that would not only boost student enthusiasm but also involve their families in the journey.
However, the challenge didn’t end there. Address discrepancies were causing delays and undelivered shipments, leading to logistical inefficiencies. SEG needed a trusted branded merchandise supplier who could provide customized employee onboarding kits and student welcome packs while ensuring high-accuracy global delivery.
After consulting with SEG, Hue Marcom designed a unique engagement strategy—custom university welcome kits shipped directly to students’ doorsteps. These kits included:
🎓 Branded merchandise—diaries, tote bags, and personalized stationery
📜 Welcome letters—reinforcing SEG’s brand and making students feel part of a global community
🌍 Sustainable print and packaging solutions—aligning with SEG’s commitment to eco-conscious practices
By receiving a beautifully curated welcome kit, students not only felt a sense of belonging but also shared their excitement online. The unboxing experience went viral, with students posting photos and videos, creating a natural buzz around the SEG brand.
To resolve address accuracy issues, we assigned a dedicated project coordinator who worked closely with students to verify their shipping details. This proactive approach ensured that every package was delivered to the correct location without unnecessary delays.
✨ Global Reach: We successfully shipped SEG’s branded merchandise to over 90 countries, ensuring seamless international delivery.
📦 Delivery Success: Our 99.86% successful delivery rate and 99.98% on-time shipment rate demonstrated the power of precision logistics.
📲 Student Engagement: The overwhelmingly positive student feedback proved the impact of this initiative. Unboxing videos, selfies, and social media posts flooded online platforms, strengthening SEG’s brand visibility.
💰 Cost-Effective Execution: Despite the scale, our streamlined approach kept costs under control without compromising quality.
This collaboration with Swiss Education Group showcased how custom university welcome kits, global logistics for printed materials, and strategic branded merchandise solutions can transform student engagement.
By combining personalized branding, seamless global shipping, and sustainable print and packaging solutions, we created an experience that students and their families will cherish long before they set foot on campus.
Want to enhance your student recruitment marketing with custom onboarding kits?
Let’s make it happen! Contact Hue Marcom today.
